In class today I researched the woman in black trailer. I am using this research to look at how a horror trailer should look like and what ideas I shall take from it.
Due to this being a trailer it is made up of main establishing shots that show the audience the setting and style they can expect when watching the film. The main props are seen mainly in close up shots, showing that they each link into the myth of the "woman in black" and it makes the audience think why they might be important when trying to uncover who the woman in black is.
Here is the trailer:
The music in the background is loud and dramatic and is therefore parallel to the shots being shown. When there is a movement into another part of the trailer, usually where it is establishing major sets or props the dynamics become louder. The emphasis of the clock ticking and the armchair rocking is also a traditional way in which fear is built up in a traditional ghost film.
At the beginning of the trailer the pace is quite slow. This puts the audience member in a position of waiting and wanting to find out if anything dramatic happens. The trailer then quickly speeds up with quick insert shot of major and distressing shots from the film. The titles are also designed in the same dark colour scheme in which the film's mise-en-scene is based around. It also enters from a blank screen and then dissolves which signifies that the pieces of text are important.
I think that the contrasting views from the woman to the psychologist was interesting because you see the character of Kipp doesn't listen to her and investigates the house anyway - this is a stereotypical construct of a horror film. Also, the establishing shots of the exterior and interior of the house was good as it gave the film a sense of chilliness to it. The music also gives the audience a rush of adrenaline which creates suspense and tension, thus making the viewer want to go and see the film.
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