For Franc Ash, Creative Consultant who has taught storytelling and creativity techniques to teams across the BBC and beyond, it is important to focus on the audience: what will interest the audience? How will the narrative develop?
He believes that if you're aiming for your film to reach a large audience online, making sure it has universal appeal will be key. Franc Ash created these couple of points below so that I was able to really think about the big question and top line for when it comes to making my own treatment:
- Think about your favourite book or film or any ‘good story’ you recently watched online, could you sum up its narrative into ‘one elegant sentence’ to provide its ‘topline’?
- What was its big story question, and how important was it to your appreciation of the text?"
In my treatment I will aim to define in my treatment:
- the top line
- the big question
As I begin to tell them a story, the first question is going to be, what is the story? What's it all about? What kind of a story is it? What's the issue, the content that this story is going to be dealing with?
A good way of finding these answers is to begin to think about I can synthesise and focus my story into one beautiful, elegant sentence. This is called the top line.
The second point, is to give them a sense of what the big story question is. What's going to happen? Will they win? Will they find the girl of their dreams? It's very much about giving them a question that gives them a sense of anticipation and suspense. It gives them a sense of waiting to hear how it's all going to be resolved at the end of my story.
In my trailer the top line will be - a man tries to avenge his sisters death by catching her killer without being convicted himself. The big question is - will the brother be able to catch her killer without being found guilty of her death in the process.
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