A few days ago I was introduced to a QR Code. The QR Code will be placed at the bottom corner of my poster. The idea is that viewers will be able to quickly scan this QR Code on their phone and then this will immediately direct them to our film trailer. When adding the QR Code to my poster I plan to change the colour of it slightly - making it more dark so that it better blends in to my poster.
By adding this QR code to my poster, this will hopefully attract a bigger audience as the are not only able to see the poster - but also gain direct access to our film trailer when they scan the QR Code.
Here is an example of a film poster, using the QR Code. I particularly like the way they have blended in the QR Code with the main theme colours of the poster.
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